Alex Vance | Freelance Journalist & Editor
I report and write expert-driven health, parenting, and lifestyle features for national publications, with a strong foundation in SEO strategy, content optimization, and audience engagement.
Editorial & Writing Experience
Freelance Health Journalist, Editor & Content Writer | Various National Publications | 2020–Present
- Write evidence-based health, wellness, parenting, and lifestyle content for national publications including The Healthy (Reader’s Digest), SELF, Fortune, Parents, POPSUGAR, and New York Post, translating peer-reviewed research and expert interviews into accessible, engaging stories for consumer audiences.
- Served as a Quality Team Editor for Verywell Family, reviewing articles for editorial quality, AP Style, SEO, and adherence to brand and editorial standards.
- Edited evidence-based health and fitness content for Get Healthy U, improving clarity, scientific accuracy, readability, and SEO, and repurposed long-form health articles into engaging MSN slideshows.
- Managed social media strategy and content for a startup indoor golf business, helping grow its online presence and audience over a two-year period.
Freelance Copywriter & UX Writer | Various Clients | 2021–2023
- Worked with digital products and consumer brands, including Huckleberry (baby-tracking app), Relish (relationship-coaching app), and Chelsea & Rachel Co. (DTC e-commerce agency), creating educational, behavior-focused, and marketing content.
- Created UX, educational, and marketing content for digital products and consumer brands across parenting, wellness, beauty, food, and pet industries.
- Wrote interactive app content, research-based lessons, quizzes, blogs, website copy, product descriptions, email campaigns, and social media content.
- Collaborated with product, clinical, content, and marketing teams to improve user experience, engagement, and content strategy.
- Optimized website content through SEO best practices, keyword research, and metadata improvements.
Past Roles
Marketing Communications & Training | Boyd Homes & Dominion Enterprises (ForRent.com) | 2010–2017
- Developed marketing collateral, website content, email campaigns, and digital communications supporting residential real estate and digital advertising products.
- Built and maintained websites for multifamily communities, updated web content, and managed the company intranet used across multiple departments.
- Designed interactive employee training modules in Prezi, including scripted voiceover narration covering SEO, digital products, and social media.
- Delivered 15–20 live B2B product demonstrations and webinars each week, educating property management professionals on mobile products and platform functionality.
- Collaborated with product development, marketing, sales, and customer success teams to improve customer education and user experience.