Resume

Alex Vance | Health & Parenting Journalist

I report and write expert-driven health and parenting features for national publications, with a strong foundation in SEO strategy, content optimization, and audience engagement.

Editorial Experience

Freelance Health & Parenting Journalist | Multiple Outlets| 2020 – Present

• Report and write health, wellness, nutrition, and parenting features
• Conduct expert interviews and dig into peer-reviewed research
• Apply SEO best practices while maintaining editorial voice
• Adhere to AP Style and outlet guidelines
• Outlets include Parents, New York Post, SELF, The Healthy, Fortune, and POPSUGAR

Quality Team Editor | People Inc. | 2022 – 2023

• Edited and updated articles for Verywell Family
• Improved structure, sourcing, readability, and tone
• Optimized headlines, H2s/H3s, and metadata for SEO
• Rewrote and expanded outdated content to meet editorial standards

Additional Editorial Contributions

• Contributed personal essays to HuffPost, TODAY, Verywell Family, Motherly, and Scary Mommy.
• Wrote various features and news pieces for Elite Daily, Thought Catalog, and Moms.com.

Content Strategy & Brand Experience

Writer | Huckleberry Labs | 2023 – 2024

• Created UX and in-app content for a baby-tracking app
• Wrote SEO-optimized blogs on child growth and development
• Integrated research and expert insight

Copywriter | Chelsea & Rachel Co. | 2022

• Produced website copy, product descriptions, and brand stories for DTC clients
• Conducted keyword research and optimized meta titles/descriptions
• Wrote email campaigns and performance-driven landing page copy

Copywriter | Relish | 2021 – 2022

• Wrote research-based, interactive lessons and quizzes for a relationship coaching app
• Developed in-app content designed to improve user engagement and retention
• Produced long-form, SEO-optimized relationship blogs (ghostwritten)
• Collaborated with the Head of Content on UX improvements and content flow
• Edited and refreshed legacy content

Freelance Commerce Writer | BuzzFeed | 2023

• Wrote parenting and lifestyle product roundups
• Conducted independent product research
• Built affiliate links using Trackonomics

Earlier Digital & Marketing Roles

Social Media Manager | Essex Indoor Golf Center (2020 – 2022)

• Developed and scheduled social content, tracked KPIs, and created digital marketing materials.

Marketing Associate | Boyd Homes (2015 – 2017)

• Wrote and designed print and digital marketing assets; built and maintained community websites.

Skills

Contact

Email me at avance094@gmail.com