Alex Vance

Health & Parenting Journalist

I report and write expert-driven health and parenting features for national publications, with a strong foundation in SEO strategy, content optimization, and audience engagement.

Editorial Experience

Recurring Contributor | People Inc. (formerly Dotdash Meredith) | 2021 – Present

  • Report and write pregnancy, parenting, and health features
  • Conduct expert interviews and synthesize peer-reviewed research
  • Apply SEO best practices while maintaining editorial voice
  • Adhere to AP Style and outlet guidelines

Quality Team Editor | People Inc. | 2022 – 2023

  • Edited and updated articles for Verywell Family
  • Improved structure, sourcing, readability, and tone
  • Optimized headlines, H2s/H3s, and metadata for SEO
  • Rewrote and expanded outdated content to meet editorial standards

Additional Editorial Contributions

Contributed health, wellness, and parenting features and essays to:

  • Fortune Well
  • PS (POPSUGAR)
  • TODAY.com
  • HuffPost
  • Verywell Family
  • Scary Mommy
  • Motherly
  • Elite Daily
  • Thought Catalog
  • Moms.com

Content Strategy & Brand Experience

Writer | Huckleberry Labs | 2023 – 2024

  • Created UX and in-app content for a baby-tracking app
  • Wrote SEO-optimized blogs on child growth and development
  • Integrated research and expert insight

Copywriter | Chelsea & Rachel Co. | 2022

  • Produced website copy, product descriptions, and brand stories for DTC clients
  • Conducted keyword research and optimized meta titles/descriptions
  • Wrote email campaigns and performance-driven landing page copy

Copywriter | Relish | 2021 – 2022

  • Wrote research-based, interactive lessons and quizzes for a relationship coaching app
  • Developed in-app content designed to improve user engagement and retention
  • Produced long-form, SEO-optimized relationship blogs (ghostwritten)
  • Collaborated with the Head of Content on UX improvements and content flow
  • Edited and refreshed legacy content

Freelance Commerce Writer | BuzzFeed | 2023

  • Wrote parenting and lifestyle product roundups
  • Conducted independent product research
  • Built affiliate links using Trackonomics

Earlier Digital & Marketing Roles

Social Media Manager | Essex Indoor Golf Center (2020 – 2022)
Developed and scheduled social content, tracked KPIs, and created digital marketing materials.

Marketing Associate | Boyd Homes (2015 – 2017)
Wrote and designed print and digital marketing assets; built and maintained community websites.

Skills

  • Health & Parenting Reporting
  • Expert Interviews
  • Research Synthesis
  • SEO Strategy & Optimization
  • Service Journalism
  • Trend & Explainer Writing
  • UX Writing
  • Affiliate & Commerce Content
  • Content Updates & Optimization
  • AP Style

Contact

Available for freelance, contract, and editorial opportunities.

avance094@gmail.com