Resume

Alex Vance | Writer & Editor

Current Roles

SEO Content Writer & Editor | Get Healthy U (March 2023 – Present)

• Ghostwrites new blogs and MSN slideshows covering women’s health topics, including fitness, workout tips, nutrition, and mental health.
• Updates website content to help boost SEO and SERP rankings by optimizing keyword usage and improving formatting, H2s/H3s, meta titles/descriptions, grammar, readability, and brand voice.

Recurring Contributor | Dotdash Meredith (March 2021 – Present)

• Writes relatable and informative pregnancy and parenting articles for Parents.com that adhere to AP Style and SEO guidelines.
• Each article requires extensive research and interviews with medical professionals and other field experts.

View Parents.com Article Samples

The 2024 Parents Kids’ Sleep Awards

The Real Reason Why Babies Smell So Good

What Exactly Is an iPad Kid?

The 2023 Parents Kids’ Sleep Awards

Why Do Babies Smile in Their Sleep?

How to Play 20 Questions With Your Kids

How to Deal With Insomnia During Pregnancy

What Is Heat Rash in Kids?

Previous Contract & Part-time Roles

Writer, Huckleberry Labs | 2023 – 2024

• Contributed UX writing, including insights and tips for Huckleberry, a baby-tracking app.
• Wrote SEO-optimized, informative blogs on child growth, nutrition, and development for the Huckleberry website that required research and interviews with relevant experts.

Shopping Writer | BuzzFeed | 2023

• Contributed to BuzzFeed’s freelance shopping team, writing parenting and lifestyle product round-ups for featured brand partners.
• Independently researched the products, wrote catchy, informative descriptions, found appropriate photos, included relevant reviews, and created each optimized product link using Trackonomics.

View BuzzFeed Articles

20 Target Products Under $30 That Will Make It Look Like A Grown-Up Lives In Your House

If You Have A Toddler In Your Life, Here Are 30 Walmart Products You’ll Want To Buy ASAP

25 Pieces Of Furniture From Target That’ll Make You Think, “I Guess I’m Redecorating…”

Contributing Writer | Fortune Well | 2023

• Wrote thoroughly researched health and wellness articles for Fortune’s Well vertical.
• Interviewed medical experts, optimized each piece for SEO, found credible external sources, and stayed on brand with Fortune’s overall style and tone of voice.

View Fortune Well Articles

Over 50? It’s time to talk about shingles. Here’s everything you need to know

A vitamin K–rich diet may help protect your health as you age. Experts suggest these 9 foods

Quality Team Editor | Dotdash Meredith | 2022 – 2023

• Edited and updated articles for Verywell Family.
• Tasks included rewrites, optimizing for SEO, adding credible sources, expanding on content, and improving grammar, flow, tone, and formatting.

Copywriter | Chelsea & Rachel Co. | 2022

• Produced a variety of client copy for Chelsea & Rachel Co., a well-established agency that offers total e-commerce solutions for direct-to-consumer (DTC) clients.
• Projects included writing client website copy (headlines, product descriptions, brand stories, home page content. etc.), SEO (keyword research, meta title/description optimization), internal case studies, email blasts, and social media content.

Social Media Manager | Essex Indoor Golf Center | 2020 – 2022

• Designed, wrote, and scheduled social media content for EIGC’s Facebook, Instagram, and Twitter.
• Tracked KPIs to determine content strategy and creative direction, and created flyers and other print materials as needed.

Copywriter | Relish | 2021 – 2022

• Wrote new content for the Relish Relationship Coaching app, including research-based, interactive lessons and quizzes.
• Contributed long-form, SEO-optimized relationship blogs (ghostwritten) for the Relish website.
• Worked closely with the Head of Content to determine ways to improve UX/UI and app engagement.
• Edited previously published content for grammar, spelling, and overall flow/format.

SEO Blogger | The HOTH | 2020 – 2021

• Wrote well-researched, SEO-optimized blog articles for various HOTH clients under tight deadlines (500-2,000 words).
• Was promoted to the “All-Star” team within two weeks of being hired, which allowed the ability to bypass QC, edit my own work, and send it directly to clients.

News Writer |Valnet, Inc. | 2020

• Researched and wrote timely, SEO-optimized news articles and mini-features for Moms.com.
• Each article included reliable sources, images, and inline/external links.

Full list of websites featuring my writing:

Other Experience

Full-Time Mom | 2017 – 2020

• Stayed home to raise two young daughters.

Marketing Associate, Boyd Homes | 2015 – 2017

• Designed and wrote copy for marketing and sales material (print & digital), including flyers, brochures, banners, social media, and email campaigns.
• Built and maintained new websites for two multifamily housing communities.

Contact

I am always open to freelance or part-time opportunities! Please reach out via the email below:

avance094@gmail.com